Sia Kafle

Ex-lawyer turned web and brand designer. I build websites with AI for businesses that want to stand out.

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Approach

I think like an owner. Your website has one job: bringing you customers.

More about me

Selected work

The Padix homepage: Padel. Pickleball. People.

Padix Castle Hill

Launch website
The PlayPoint homepage: First-class badminton, open 24/7

PlayPoint Indoor Sports

Website, brand, social and print

Padix

A new padel and pickleball club in Castle Hill that needed a website before its doors opened.

Client
Padix Castle Hill
Year
2026
Scope
Launch website, SEO, email sign-ups
Status
Opening November 2026

The brief

The founders had a brand guide and a booking page on Playtomic, but no website. They wanted one page, no tabs to click through and nothing that read like an article. It had one job: get people booking.

What I made of it

A dark, cinematic page in their black and white, where only the courts are blue. Every button goes straight to Playtomic, and one follows you down the page on a phone. Padel and pickleball are two words you tap between. An email sign-up builds a list before opening, and the FAQs answer what the front desk would be asked. Behind it, the SEO is set up for people searching for padel in Castle Hill: search titles and descriptions, details Google can read (address, hours, booking and FAQs), a sitemap and link previews.

Courts: tap between padel and pickleball
Email sign-up and FAQs
Sign-up and FAQs
Open 24/7. Bring your crew.
Open 24/7

PlayPoint

An indoor sports centre with three venues, relaunching Blacktown as a first-class badminton centre.

Client
PlayPoint Indoor Sports
Year
2026
Scope
Brand refresh, website, social, print
Live
playpoint.com.au ↗

The brief

PlayPoint Blacktown was reopening as a badminton centre on 19 October, and they needed a website ready for it. The logo had to stay. Everything else could change.

What I made of it

The brand looked dated and the website was convoluted: too much information, every sport at once and four different booking buttons. I uplifted the whole brand to feel younger and fresher, and gave it an angle: first-class badminton. Volt against Court Blue makes it look sporty, with new headline type and guidelines the team can follow. The website now says one thing, with a single Book a court button. It went live on their own domain in time, with launch social posts and print flyers in the same look.

Before
After

Brand guidelines

Brand guidelines cover: First-class badminton, open 24/7 Colour palette: Court Blue, Night Court, Volt, Feather White, Line Grey Three approved logo colourways Headline type: Big Shoulders Display Signature elements: the slanted word, the blue wash, the short rule

Social media posts

Social post: Blacktown is open Social post: First-class badminton Social post: 565 km/h, the fastest smash Social post: Singles or doubles? Social post: Tag your doubles partner

Just ask.

Host your site with me and it comes connected to AI. Need to change a price? Type it in plain English and it’s done.

Included when I host your site. You keep your domain wherever it is. A demo on a copy of PlayPoint’s homepage: tap a request to try it.

Now open: PlayPoint Blacktown. 8 courts for badminton and pickleball.
PLAYPOINTINDOOR SPORTSHomePricingVenuesBOOK A COURT

Badminton specialists · Seven Hills, Blacktown, Ballajura

First-class
badmintonopen 24/7

Winter special: 20% off before 4pm
Badminton
Peak, per court$32.50
Badminton
Off-peak$22
Pickleball
Peak, per court$32.50

How it works

Most sites go live in one to three weeks.

  1. Day oneWe talk

    I learn what you do, who it’s for and what the website needs to do for you.

  2. That weekI design it

    You see the direction early, so there are no surprises at the end.

  3. Weeks one to threeI build it with AI

    Mobile-first, quick to load and set up to be found on Google.

  4. Launch dayIt goes live

    On your own domain. Host it with me and you can ask for changes in plain English.

Hi, I’m Sia

Sia Kafle

I trained in law, then spent four years in risk and audit in private equity, looking at businesses the way investors do: what’s working, and what’s quietly costing customers. I design for that first.

Then I left corporate to build my own business. Along the way I taught myself design and AI web development, and now I build websites for real, operating businesses.

I share the journey at @siaslittlelife ↗
Now
Founder, Sia KafleWebsites and brands for local businesses, built with AI
Before
Risk and audit, private equityFour years
Trained in
LawAustralia
Based in
SydneyWorking with clients anywhere

What I work with

Brand

Identity, colour and type, brand guidelines, social and print

Web design

Responsive, mobile-first pages, copywriting, booking and email sign-up flows

Build

AI-assisted development, HTML, CSS and JavaScript, Playtomic and Hello Club booking links

Found on Google

SEO, local business structured data, sitemaps, link previews

Fast and accessible

Core Web Vitals, WebP images, accessibility checks

Live and looked after

Domains and DNS, Netlify hosting, AI-connected edits